A startup is acquired for multiple reasons -
While pitching for an acquisition, the startup needs to evaluate these criteria. Based on these criteria, the startup team can assess which company might give them maximum value.
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There are several ways a startup can be valued. But the wise people informally say that valuation is not an exact science. In fact, all the valuation methodology and the related tools are all an eye-wash.
They are important but at the end of the day, the buyers have decided their own range and the sellers have also decided their own range. These tools are there for the purpose of justifying.
Even though all these tools have been around and several enterepreneurs have been made to believe that these tools are precise, the reality is that the world doesn't work this way.
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Several individuals with experience in the area of M&A offer their services to startups. They typically advise the startup executive team about how the startup can be positioned for M&A. It can be a very intensive exercise and may involve even restructuring the company.
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